The automobile market is nearing saturation point and is posting weak growth of 1% to 2% a year. The market’s growth is fuelled mainly by demand for vehicles with a fiscal horsepower of over 12 CV and emanating from households owning several vehicles.
When it comes to motor vehicle insurance, policyholder expectations are tending to rise. What was considered upscale insurance cover a few years ago is now considered common place (for example zero kilometre assistance, replacement at new value, etc.). The ability to diversify our offer of automobile and transport insurance is becoming a decisive competitive advantage.