The numbers speak by themselves. The personal protection market still has significant development potential. Each year, records show there are nearly 8 million victims of domestic accidents. Yet only 4 million persons have taken cover against this risk, representing only 13% of the population.
 
Furthermore, given the longer life expectancy, dependence is a potential issue for 10 million persons. Yet only 2 million policies have been taken out.
 
To cater to the increasing demand, APRIL Assurances markets a range of cover: personal protection, funeral cover, etc.